Institute of LAG Research launches ad-free baby tracker Memori Baby

Institute of LAG Research has released Memori Baby, a private baby-tracking and family album app now available on the App Store in English, Japanese and Spanish. The Fukuoka-based startup says the app keeps sensitive family data inside the family circle, with optional encryption and research-sharing features for some plans.

Why it matters: - Baby and pregnancy apps handle highly sensitive family data. - Memori Baby is positioned as an alternative that avoids ad tracking and third-party analytics. - The app also gives families more control over photos, logs and sharing. - The release reflects a broader push for privacy-first health and parenting tools.

What happened: - Institute of LAG Research announced Memori Baby is now available on the App Store. - The app launched on Sept. 23, 2026. - Memori Baby is available in English, Japanese and Spanish. - The app is designed for parents from pregnancy through age 12. - The product comes from Fukuoka, Japan.

The details: - Memori Baby has no advertising or analytics SDKs and shows no ads on any plan. - Next-feeding predictions and cry detection run on the iPhone itself. - Cry detection only detects when crying starts and stops. - Audio is never stored or sent. - Records and photos are visible only to invited family members unless a parent shares a link. - On the Ultra plan, families can turn on end-to-end encryption for posts, comments and the family album. - Care logs are encrypted on Memori's servers with keys the company manages. - Parents and caregivers can log feeding, sleep, diapers, temperature, growth, vaccinations and doctor visits. - Apple Watch and home-screen widgets support common logging tasks. - Photos and videos are stored in an album for each child. - Families can keep unlimited photos and videos, subject to fair use. - Relatives can be added as view-only members or given permission to post and log. - Grandparents without the app can view the album in a web browser using a three-word code. - Parents can make that browser access view-only and short-lived. - Parents can export a monthly diary book as a PDF. - Families on the Partner Ultra plan can contribute de-identified records to medical research. - Photos and videos in the family album are never used for research.

Between the lines: - A February 2026 audit in Internet Policy Review found that all 14 of the most-downloaded Android baby-tracking apps sent data to third parties. - A May 2026 Surfshark study found that 8 of 10 popular pregnancy and baby apps shared data with third parties. - Memori Baby is built in the opposite direction, with privacy controls and local processing at the center of the product. - Leon Moriguchi, the founder, is a high school student in Fukuoka who researches computational medicine and AI safety in medicine. - Moriguchi built Memori as the institute's sole engineer. - The app's research feature is optional, and Partner Ultra is free with no conditions for families managing complex medical care. - The company is trying to separate family memories from research data, which may appeal to parents wary of data sharing.

What's next: - Optional Partner Ultra and Ultra subscriptions add AI predictions, voice logging and 4K video. - Memori runs on iPhone and iPad with iOS and iPadOS 26.2 or later. - The app also supports Apple Watch. - Screenshots, logos and the founder's biography are available in the Memori press kit. - More information is available at memori.baby. - The company can also be reached on LinkedIn at Leon Moriguchi's profile.

The bottom line: - Memori Baby is a privacy-first family app that combines baby tracking, private photo storage and optional research tools without ad targeting or third-party analytics.